We are finally up to our second part of the user interface and experience course.
Firstly what is user experience design?
User experience design (UXD or UED) is the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product.
So what is user experience?
User experience (UX) is a term used to describe the overall quality of experience a person has when interacting with a product or system.
The next question is can we design experiences?
The answer is no we can not. We can only design occasion for experiences; experience themselves are personal.
As designers we try to observe peoples patterns and recreate them to evoke desired emotions, for example Christmas.
So in order for this answer to be a yes we must rephrase the statement as designing for user experience.
So why do we design for experience?
Because it is hot! Being an emergent discipline, User Experience does not yet have a strong, formal body of knowledge. Formal books that include the term in their title often cover only subgroups of user experience.
And why is design for experience hot?
Because their is always changing of consumer demands.
When people get used to something, they than start to look for something more.
So how can we design for experience?
Apple is a perfect example. It is one of the first organisations that understood the important of UX for staying competitive. Apple is constantly updating their software and introducing innovative elements
into their user experiences.
When designing for experience, it is about creating a product that elicits positive emotional response from target users. It involves three main elements, and they are;
1. Functionality design, usability (perception of ease of use)
2. Aesthetics/sensorial design (perception of visual attractiveness)
3. Hedonic quality/pleasurable to use(perception of positive emotion/pleasure of use)
Emotional design is another important aspect of the User experience design. This framework analyses products in a holistic way to include their attractiveness, their behaviour, and the image they present to the user and the owner. This framework not only allows us to understand how people react to the product but also helps us to design a product to elicit desired emotional responses to them.
There are 3 levels of processing in the emotional stages.
1. Visceral: refers to primarily to that initial impact, to its appearance.
2. Behavioural: refers to the look and feel, the total experience of using a product.
3. Reflection: refers to ones thoughts afterwards, how it makes them feel, the image it portrays.
And in order to use this framework you need to understand difference between need pleasure and appreciation pleasure.
- Need pleasure can be seen as pleasures that accrue by moving a person from a state of discontentment to one of contentment.
- Appreciation pleasure are those that accrue because a person finds something positively pleasurable, no matter what their current level of contentment.
These pleasures are really important to know as they play a vital role.
Now comes designing for experience
Three main elements
1. Functionality
2. Usability
3. Pleasure/fun (aesthetics)
Aesthetics are very important! Attractiveness is biased. People tend to see attractive people as more intelligent, competent, moral, and sociable than unattractive people.
To make something aesthetically pleasing you can follow the norm or you can create something innovative. I believe that making things more attractive do attract the eye of the users and make it more enjoyable to use.
"Beauty in the eyes of the beholder" is a common quote that is used and this tells us that each individual has different likes on aesthetics.
The homework this week was to add our wireframes into Invision and start creating our apps, like a real application designer would.
In class today we continued to work on creating our apps. I added my wireframes in class as I did not get time to do that through the week. I have started doing my basic layouts in Invision. The website for high fidelity prototyping seems easy enough to use and I feel like I won't have much trouble with using it. Making our apps in this program is a huge part of our next assignment. This is the most important part for the assignment.
The lecture this week was very interesting and I feel like I have more of an idea of how I want my app to look and feel, and how I want the users to feel when using it. The lecture helped me with understanding that aesthetics are very important and that creating an app needs to be focused on the users needs and wants.
References
Gube, J. (2010). What is user experience design. Retrieved from http://www.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/
Gudur, Raghavendra. (2015). 9291 User interface and experience. Lecture 9, week 10. Designing for experience. [powerpoint slides].
Norman, D. (2015). Emotional Design. Retrieved from http://www.jnd.org/dn.mss/emotional_design_pe.html
- Appreciation pleasure are those that accrue because a person finds something positively pleasurable, no matter what their current level of contentment.
These pleasures are really important to know as they play a vital role.
Now comes designing for experience
Three main elements
1. Functionality
2. Usability
3. Pleasure/fun (aesthetics)
Aesthetics are very important! Attractiveness is biased. People tend to see attractive people as more intelligent, competent, moral, and sociable than unattractive people.
To make something aesthetically pleasing you can follow the norm or you can create something innovative. I believe that making things more attractive do attract the eye of the users and make it more enjoyable to use.
"Beauty in the eyes of the beholder" is a common quote that is used and this tells us that each individual has different likes on aesthetics.
The homework this week was to add our wireframes into Invision and start creating our apps, like a real application designer would.
In class today we continued to work on creating our apps. I added my wireframes in class as I did not get time to do that through the week. I have started doing my basic layouts in Invision. The website for high fidelity prototyping seems easy enough to use and I feel like I won't have much trouble with using it. Making our apps in this program is a huge part of our next assignment. This is the most important part for the assignment.
The lecture this week was very interesting and I feel like I have more of an idea of how I want my app to look and feel, and how I want the users to feel when using it. The lecture helped me with understanding that aesthetics are very important and that creating an app needs to be focused on the users needs and wants.
References
Gube, J. (2010). What is user experience design. Retrieved from http://www.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/
Gudur, Raghavendra. (2015). 9291 User interface and experience. Lecture 9, week 10. Designing for experience. [powerpoint slides].
Norman, D. (2015). Emotional Design. Retrieved from http://www.jnd.org/dn.mss/emotional_design_pe.html
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